The counter-intuitive in a crisis, strengthens organisations, and ultimately society.
2 min readNov 22, 2020
When caught in a rip, lifesavers teach us not to follow our intuition to swim against it towards the safety of the shore, rather swim across it parallel to the shore, seemingly away from safety. Following our intuition against an indomitable force for any swimmer, risks exhaustion and being swept out to sea.